SPOTLIGHT ON: GUANAJUATO
August 1, 2024
A survey of 2000 visitors in Guanajuato, Mexico shows that only 1.4% of people surveyed reported not being satisfied with their stay, and of those people, only .05% reported feeling uncomfortable or unsafe in Guanajuato. The Secretary of Tourism has reported that from July to August 2024, the state of Guanajuato expects 2.4 million visitors and an economic impact of more than 5.6 billion pesos.
Guanajuato is known for its long history of silver mining and its beautiful colonial architecture, boasting some of Mexico’s most picturesque streets and alleyways, including the famous “Callejón del Beso,” roughly translated as the Kissing Alley — so named because the alleyway is so narrow that a couple standing on opposite balconies would be able to reach for a kiss!
It is also home to the Alhóndiga de Granaditas, a hugely important site in Mexico’s fight for independence in the 19th century. This old grain storehouse was the setting of one of the most important battles in the Independence War, and is now home to a regional history museum.
One of the city’s most famous attractions is the Guanajuato Mummies museum, which is home to over 100 mummies that were exhumed from the city’s Santa Paula cemetery from 1865 to 2002. These naturally mummified bodies have been preserved by the peculiar conditions of Guanajuato’s soil, in particular the presence of nitrates and alum, and were first exhumed because of a local tax that was in place, requiring a fee to be paid for ongoing burial.
Guanajuato is a city of contrasts and rich cultural heritage, and a destination that more international travellers are discovering every day!

Destination Mexico is proud to be recognized as a Great Place to Work for 2026, an honor that underscores our dedication not only to exceptional travel experiences but also to fostering a supportive, inspiring workplace. This distinction highlights the culture we have built—one where collaboration, respect, and growth

Mexico continues to shine as one of the world’s most dynamic travel destinations. Between January and September 2025, the country experienced strong growth in international arrivals, highlighting the appeal of its diverse landscapes, cultural richness, and world-class hospitality. Looking ahead, 2026 promises to be historic, with major events such as the FIFA World Cup and FITUR expected to draw visitors from around the globe. The country’s maritime and cruise tourism also experienced a notable rebound, reflecting the popularity of Mexico’s coastal regions and islands. Ports welcomed a growing number of travelers seeking sun-soaked adventures, culinary experiences, and immersive cultural activities along the Riviera Maya, Pacific Coast, and other key destinations. Secretary of Tourism Josefina Rodríguez Zamora emphasized that tourism is more than an economic driver—it is a force for shared prosperity, fostering social development, strengthening local economies, and improving the quality of life for communities. “This year reflects the dedication of the sector to position Mexico as a global leader in tourism and culture,” she said. As the winter season begins, Mexico’s combination of warm climate, accessibility, and rich experiences is expected to continue attracting travelers from the United States, Canada, and beyond. With sustainable growth and innovative offerings, Mexico is not just welcoming visitors—it is creating experiences that resonate and inspire.







