DESTINATION MEXICO WILL BE AT IMEX FRANKFURT 2025
April 3, 2025

We are excited to announce that Destination Mexico will once again be present at IMEX Frankfurt 2025, taking place from May 20-22. This will be a fantastic opportunity to reconnect with colleagues from all over the world and showcase the many wonders that Mexico has to offer.
From vibrant culture to breathtaking natural landscapes, Mexico is a destination full of possibilities. We look forward to sharing these experiences with our international friends and partners. Whether it's the rich heritage, stunning beaches, or exciting adventures, there’s so much to explore, and we can't wait to highlight it all.
We look forward to seeing you at IMEX Frankfurt, we’ll share more details with you in the coming weeks!

Destination Mexico is proud to be recognized as a Great Place to Work for 2026, an honor that underscores our dedication not only to exceptional travel experiences but also to fostering a supportive, inspiring workplace. This distinction highlights the culture we have built—one where collaboration, respect, and growth

Mexico continues to shine as one of the world’s most dynamic travel destinations. Between January and September 2025, the country experienced strong growth in international arrivals, highlighting the appeal of its diverse landscapes, cultural richness, and world-class hospitality. Looking ahead, 2026 promises to be historic, with major events such as the FIFA World Cup and FITUR expected to draw visitors from around the globe. The country’s maritime and cruise tourism also experienced a notable rebound, reflecting the popularity of Mexico’s coastal regions and islands. Ports welcomed a growing number of travelers seeking sun-soaked adventures, culinary experiences, and immersive cultural activities along the Riviera Maya, Pacific Coast, and other key destinations. Secretary of Tourism Josefina Rodríguez Zamora emphasized that tourism is more than an economic driver—it is a force for shared prosperity, fostering social development, strengthening local economies, and improving the quality of life for communities. “This year reflects the dedication of the sector to position Mexico as a global leader in tourism and culture,” she said. As the winter season begins, Mexico’s combination of warm climate, accessibility, and rich experiences is expected to continue attracting travelers from the United States, Canada, and beyond. With sustainable growth and innovative offerings, Mexico is not just welcoming visitors—it is creating experiences that resonate and inspire.







