HOLBOX NAMED ONE OF THE BEST ISLANDS IN NORTH AMERICA
December 4, 2024

The Island of Holbox has earned a spot on Condé Nast Traveller's 2024 list of the Top 10 Best Islands in North America. In the magazine's Reader’s Choice Awards, the idyllic island ranked fourth as the Best Island in North America, according to votes from global travelers. Located just north of Cancun, Holbox received an impressive score of 92.2% from travelers who recently visited the 42-kilometer-long island. The results of the Reader’s Choice Awards were announced last month. Holbox has been nominated in this category previously, having been named Best Island in North America in the 2023 Reader’s Choice Awards.
Bernardo Cueto Riestra, Secretary of Tourism for Quintana Roo, expressed that this recognition places both Holbox and the wider Mexican Caribbean on the global tourism map, celebrating the region's natural beauty and cultural richness.
“We are proud to see Holbox become an icon of North American tourism. Together with the Ministry of Tourism, we will continue working to improve infrastructure, preserve the natural environment, and promote the cultural authenticity that defines Quintana Roo,” he said.
“This achievement is just the beginning of a comprehensive strategy designed to bring opportunities and improve the quality of life for the families that are part of this community.”
Between January and August of this year, Holbox welcomed over 363,000 visitors. “With this award, Holbox solidifies its position as a unique destination that captivates travelers from around the world with its natural beauty and commitment to sustainability,” he concluded.

Destination Mexico is proud to be recognized as a Great Place to Work for 2026, an honor that underscores our dedication not only to exceptional travel experiences but also to fostering a supportive, inspiring workplace. This distinction highlights the culture we have built—one where collaboration, respect, and growth

Mexico continues to shine as one of the world’s most dynamic travel destinations. Between January and September 2025, the country experienced strong growth in international arrivals, highlighting the appeal of its diverse landscapes, cultural richness, and world-class hospitality. Looking ahead, 2026 promises to be historic, with major events such as the FIFA World Cup and FITUR expected to draw visitors from around the globe. The country’s maritime and cruise tourism also experienced a notable rebound, reflecting the popularity of Mexico’s coastal regions and islands. Ports welcomed a growing number of travelers seeking sun-soaked adventures, culinary experiences, and immersive cultural activities along the Riviera Maya, Pacific Coast, and other key destinations. Secretary of Tourism Josefina Rodríguez Zamora emphasized that tourism is more than an economic driver—it is a force for shared prosperity, fostering social development, strengthening local economies, and improving the quality of life for communities. “This year reflects the dedication of the sector to position Mexico as a global leader in tourism and culture,” she said. As the winter season begins, Mexico’s combination of warm climate, accessibility, and rich experiences is expected to continue attracting travelers from the United States, Canada, and beyond. With sustainable growth and innovative offerings, Mexico is not just welcoming visitors—it is creating experiences that resonate and inspire.







