SPOTLIGHT ON: MEXICO’S HIDDEN HERITAGE
October 8, 2025
Mexico is inviting travelers to rediscover its roots through the timeless beauty of its colonial cities—destinations where cobblestone streets, centuries-old cathedrals, and colorful plazas reveal the country’s soul. From Guanajuato’s silver-mining past to the artistic pulse of San Miguel de Allende, these cities offer experiences rich in architecture, gastronomy, and living tradition. As Tourism Minister Josefina Rodríguez Zamora notes, “Each one offers a window into the past, a celebration of the present, and a warm invitation to experience the soul of Mexico.”
Several of these cities—Puebla, Oaxaca, Morelia, Querétaro, and Zacatecas among them—are recognized as UNESCO World Heritage Sites for their architectural and cultural significance. Visitors can explore ornate churches and grand colonial mansions, savor regional cuisine like Oaxaca’s tlayudas or Puebla’s mole poblano, and immerse themselves in the vibrant rhythm of festivals such as Día de los Muertos in Morelia or Semana Santa in San Luis Potosí.
Compact, walkable, and surrounded by striking natural landscapes, Mexico’s colonial cities are ideal for slow, sustainable travel. Many are also part of national initiatives promoting community-based tourism, empowering local artisans, and preserving traditional crafts. These destinations offer authentic experiences—a blend of cultural depth, local connection, and heritage that continues to define Mexico as one of the world’s most inspiring incentive and leisure destinations.
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Mexico continues to shine as one of the world’s most dynamic travel destinations. Between January and September 2025, the country experienced strong growth in international arrivals, highlighting the appeal of its diverse landscapes, cultural richness, and world-class hospitality. Looking ahead, 2026 promises to be historic, with major events such as the FIFA World Cup and FITUR expected to draw visitors from around the globe. The country’s maritime and cruise tourism also experienced a notable rebound, reflecting the popularity of Mexico’s coastal regions and islands. Ports welcomed a growing number of travelers seeking sun-soaked adventures, culinary experiences, and immersive cultural activities along the Riviera Maya, Pacific Coast, and other key destinations. Secretary of Tourism Josefina Rodríguez Zamora emphasized that tourism is more than an economic driver—it is a force for shared prosperity, fostering social development, strengthening local economies, and improving the quality of life for communities. “This year reflects the dedication of the sector to position Mexico as a global leader in tourism and culture,” she said. As the winter season begins, Mexico’s combination of warm climate, accessibility, and rich experiences is expected to continue attracting travelers from the United States, Canada, and beyond. With sustainable growth and innovative offerings, Mexico is not just welcoming visitors—it is creating experiences that resonate and inspire.
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