PUERTO VALLARTA WELCOMES CIRQUE DU SOLEIL LUDÕ
September 4, 2025

There’s never been a better time to plan an incentive trip to Puerto Vallarta. Starting December 16, 2025, the destination will host the world premiere of LUDÕ, Cirque du Soleil’s newest and most innovative show. This one-of-a-kind production, created in partnership with Grupo Vidanta, blends breathtaking acrobatics, immersive storytelling, underwater imagery, and gourmet dining into an unforgettable evening of entertainment.
The show will run through June 2026 in a custom-built, state-of-the-art theater at VidantaWorld’s BON Luxury Theme Park, located just 10 minutes from the Puerto Vallarta International Airport. With seating for nearly 700 guests, cutting-edge aquatic technology, surround sound, and spectacular lighting, the venue offers the perfect setting for incentive groups to experience the magic of Cirque du Soleil in a completely new way. Four distinct experience options—ranging from exclusive VIP access with fine dining and champagne to show-only balcony seating—allow you to tailor the evening to fit your group’s needs.
Adding LUDÕ to Puerto Vallarta’s already impressive cultural calendar makes the next few months the ideal time to host your program here. Beyond the show, groups can enjoy Puerto Vallarta’s vibrant gastronomy, rich traditions, natural beauty, and luxury resorts, ensuring a program that excites and inspires from start to finish.
With the global spotlight on Puerto Vallarta as Cirque du Soleil unveils its newest creation, your incentive trip can put participants at the center of this world-class debut. Don’t miss the opportunity to reward and motivate your team with a truly once-in-a-lifetime experience.

Destination Mexico is proud to be recognized as a Great Place to Work for 2026, an honor that underscores our dedication not only to exceptional travel experiences but also to fostering a supportive, inspiring workplace. This distinction highlights the culture we have built—one where collaboration, respect, and growth

Mexico continues to shine as one of the world’s most dynamic travel destinations. Between January and September 2025, the country experienced strong growth in international arrivals, highlighting the appeal of its diverse landscapes, cultural richness, and world-class hospitality. Looking ahead, 2026 promises to be historic, with major events such as the FIFA World Cup and FITUR expected to draw visitors from around the globe. The country’s maritime and cruise tourism also experienced a notable rebound, reflecting the popularity of Mexico’s coastal regions and islands. Ports welcomed a growing number of travelers seeking sun-soaked adventures, culinary experiences, and immersive cultural activities along the Riviera Maya, Pacific Coast, and other key destinations. Secretary of Tourism Josefina Rodríguez Zamora emphasized that tourism is more than an economic driver—it is a force for shared prosperity, fostering social development, strengthening local economies, and improving the quality of life for communities. “This year reflects the dedication of the sector to position Mexico as a global leader in tourism and culture,” she said. As the winter season begins, Mexico’s combination of warm climate, accessibility, and rich experiences is expected to continue attracting travelers from the United States, Canada, and beyond. With sustainable growth and innovative offerings, Mexico is not just welcoming visitors—it is creating experiences that resonate and inspire.







