A NEW CULINARY AND CULTURAL DESTINATION ARRIVES IN COZUMEL
May 5, 2025

The Mexican Caribbean continues to evolve as a premier culinary destination with the opening of Looch, the new Restaurant & Beach Club at Hotel B Cozumel & B Unique. Blending art, gastronomy, wellness, and community, Looch offers a multisensory experience that celebrates the richness of the region. By day, it’s a laid-back beachfront escape featuring mixology and wellness offerings; by night, it transforms into an elegant seaside restaurant unlike any other on the island.
Looch’s debut adds a sophisticated layer to Cozumel’s food scene, with an emphasis on sustainability, local ingredients, and creative collaborations. The space opened with a signature menu by Michelin-starred chef Mikel Alonso, who combines high cuisine with the heart of Mexican tradition. Visual art installations, live music performances, and immersive soundscapes complete the experience, placing Looch at the forefront of a growing trend in the region: destination dining that embraces both nature and culture.

Mexico’s cultural tourism scene had a strong year in 2025, with growing interest in museums and archaeological sites from both domestic and international travelers. Recent figures from the National Institute of Anthropology and History (INAH) show that nearly 10 million people visited archaeological zones, while museum

Destination Mexico is proud to be recognized as a Great Place to Work for 2026, an honor that underscores our dedication not only to exceptional travel experiences but also to fostering a supportive, inspiring workplace. This distinction highlights the culture we have built—one where collaboration, respect, and growth








