A NEW CULINARY AND CULTURAL DESTINATION ARRIVES IN COZUMEL
May 5, 2025
The Mexican Caribbean continues to evolve as a premier culinary destination with the opening of Looch, the new Restaurant & Beach Club at Hotel B Cozumel & B Unique. Blending art, gastronomy, wellness, and community, Looch offers a multisensory experience that celebrates the richness of the region. By day, it’s a laid-back beachfront escape featuring mixology and wellness offerings; by night, it transforms into an elegant seaside restaurant unlike any other on the island.
Looch’s debut adds a sophisticated layer to Cozumel’s food scene, with an emphasis on sustainability, local ingredients, and creative collaborations. The space opened with a signature menu by Michelin-starred chef Mikel Alonso, who combines high cuisine with the heart of Mexican tradition. Visual art installations, live music performances, and immersive soundscapes complete the experience, placing Looch at the forefront of a growing trend in the region: destination dining that embraces both nature and culture.
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Mexico continues to shine as one of the world’s most dynamic travel destinations. Between January and September 2025, the country experienced strong growth in international arrivals, highlighting the appeal of its diverse landscapes, cultural richness, and world-class hospitality. Looking ahead, 2026 promises to be historic, with major events such as the FIFA World Cup and FITUR expected to draw visitors from around the globe. The country’s maritime and cruise tourism also experienced a notable rebound, reflecting the popularity of Mexico’s coastal regions and islands. Ports welcomed a growing number of travelers seeking sun-soaked adventures, culinary experiences, and immersive cultural activities along the Riviera Maya, Pacific Coast, and other key destinations. Secretary of Tourism Josefina Rodríguez Zamora emphasized that tourism is more than an economic driver—it is a force for shared prosperity, fostering social development, strengthening local economies, and improving the quality of life for communities. “This year reflects the dedication of the sector to position Mexico as a global leader in tourism and culture,” she said. As the winter season begins, Mexico’s combination of warm climate, accessibility, and rich experiences is expected to continue attracting travelers from the United States, Canada, and beyond. With sustainable growth and innovative offerings, Mexico is not just welcoming visitors—it is creating experiences that resonate and inspire.
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