DISCOVER A PLACE LIKE NO OTHER IN NAYARIT!
June 2, 2024
Discover a place like no other in Nayarit!

Dubbed by the Spanish as San Francisco de Azapán, San Pancho, Nayarit is considered to be the “cultural capital” of the riviera. Located in the Bahía de Banderas municipality, just 5km from Sayulita, San Pancho is a destination that brings together natural tranquility and cultural riches.
Here, you will find beautiful acrylic paintings portraying colorful landscapes of the area, as well as a wide variety of initiatives that promote Mexican culture.
At some of San Pancho’s beautiful beaches, you will be able to take part in surfing, paddleboarding, snorkel and diving activities, while inland, you can explore the charming town and its surroundings. You can also visit the Circo de los Niños (Children’s Circus), where circus and performance come to life in unique productions, or enjoy a show at La Bodega theater, a multidisciplinary arts venue that showcases local creativity.
With a wide range of culinary offerings, great accommodation, and a vibrant nightlife, San Pancho offers an exciting and colorful experience for visitors wanting an alternative destination in Nayarit. Dotted throughout its colorful streets, you’ll find cultural centers, galleries, restaurants, bakeries, cafés, sports clubs, and unique events venues. One of these venues is the Tierra Tropical Polo Club, one of San Pancho’s landmarks. Here, polo enthusiasts can join in private lessons or take part in national and international tourneys. And, if you don’t play polo, Tierra Tropical also offers great amenities, such as a restaurant, an art gallery, a concert hall, and event organization services.

Destination Mexico is proud to be recognized as a Great Place to Work for 2026, an honor that underscores our dedication not only to exceptional travel experiences but also to fostering a supportive, inspiring workplace. This distinction highlights the culture we have built—one where collaboration, respect, and growth

Mexico continues to shine as one of the world’s most dynamic travel destinations. Between January and September 2025, the country experienced strong growth in international arrivals, highlighting the appeal of its diverse landscapes, cultural richness, and world-class hospitality. Looking ahead, 2026 promises to be historic, with major events such as the FIFA World Cup and FITUR expected to draw visitors from around the globe. The country’s maritime and cruise tourism also experienced a notable rebound, reflecting the popularity of Mexico’s coastal regions and islands. Ports welcomed a growing number of travelers seeking sun-soaked adventures, culinary experiences, and immersive cultural activities along the Riviera Maya, Pacific Coast, and other key destinations. Secretary of Tourism Josefina Rodríguez Zamora emphasized that tourism is more than an economic driver—it is a force for shared prosperity, fostering social development, strengthening local economies, and improving the quality of life for communities. “This year reflects the dedication of the sector to position Mexico as a global leader in tourism and culture,” she said. As the winter season begins, Mexico’s combination of warm climate, accessibility, and rich experiences is expected to continue attracting travelers from the United States, Canada, and beyond. With sustainable growth and innovative offerings, Mexico is not just welcoming visitors—it is creating experiences that resonate and inspire.







