LOS CABOS RECOGNIZED AS ONE OF THE WORLD’S BEST DESTINATIONS AT VIRTUOSO TRAVEL WEEK 2024
September 5, 2024
Los Cabos has once again been recognized as one of the tourism industry’s leading destinations during Virtuoso Travel Week 2024, held from August 10 to 15 in Las Vegas, Nevada. This event, one of the most important for tourism globally, brought together 5,000 representatives from all over the tourism sector, including hotels, destinations, receptive and tour operators, and specialized travel agents.
Los Cabos is home to 14 hotels within the prestigious Virtuoso network, representing a total of 18,600 world-class rooms––no other destination in the Virtuoso network has such a high concentration of luxury hotels in one place.
During the event, it was announced that the Los Cabos Tourism Trust (FITURCA) has been nominated for the third consecutive year as the best local tourism office in the world, a recognition that underlines its leadership in the global tourism industry.
During the event, FITURCA presented the main attractions in Los Cabos in 60 group sessions for 480 travel advisors, highlighting the unique characteristics of the destination. In addition, it organized a lunch attended by 1,200 industry representatives, during which the seven wonders of Los Cabos were presented, strengthening its proposal as a unique destination in the international tourism landscape.
In collaboration with Virtuoso Hotels in Los Cabos, an exclusive cocktail party was held for 100 of the destination's top vendors, allowing key business relationships to be strengthened and new collaboration opportunities to be explored.
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Mexico continues to shine as one of the world’s most dynamic travel destinations. Between January and September 2025, the country experienced strong growth in international arrivals, highlighting the appeal of its diverse landscapes, cultural richness, and world-class hospitality. Looking ahead, 2026 promises to be historic, with major events such as the FIFA World Cup and FITUR expected to draw visitors from around the globe. The country’s maritime and cruise tourism also experienced a notable rebound, reflecting the popularity of Mexico’s coastal regions and islands. Ports welcomed a growing number of travelers seeking sun-soaked adventures, culinary experiences, and immersive cultural activities along the Riviera Maya, Pacific Coast, and other key destinations. Secretary of Tourism Josefina Rodríguez Zamora emphasized that tourism is more than an economic driver—it is a force for shared prosperity, fostering social development, strengthening local economies, and improving the quality of life for communities. “This year reflects the dedication of the sector to position Mexico as a global leader in tourism and culture,” she said. As the winter season begins, Mexico’s combination of warm climate, accessibility, and rich experiences is expected to continue attracting travelers from the United States, Canada, and beyond. With sustainable growth and innovative offerings, Mexico is not just welcoming visitors—it is creating experiences that resonate and inspire.
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