MEXICO’S TOP 5 CITIES FOR TRAVEL IN 2025
September 4, 2025
Mexico continues to shine on the world stage as a premier travel destination.
In the World’s Best Awards 2025, five cities were recognized as the most captivating in the country, each celebrated for its culture, cuisine, traditions, and hospitality. From colorful colonial charm to vibrant metropolitan life, these destinations represent the very best of Mexico’s diversity.
San Miguel de Allende
topped the list, enchanting visitors with its artistic atmosphere, historic architecture, and vineyards. Close behind, Mexico City
offers endless museums, dining, and nightlife, while Oaxaca
continues to attract travelers with its crafts, mezcal, and iconic celebrations like Day of the Dead. Mérida
stands out as a tranquil gateway to Maya culture and southern gastronomy, and Guadalajara
impresses as the birthplace of mariachi and tequila, alongside a modern urban lifestyle.
For incentive groups, these five cities offer unmatched opportunities to design programs that combine authenticity, luxury, and unforgettable cultural experiences.
Whether your group is seeking world-class gastronomy, historic traditions, or vibrant city life, Mexico’s top-rated destinations provide the perfect backdrop for inspiration and adventure in 2025.
Destination Mexico is proud to be recognized as a Great Place to Work for 2026, an honor that underscores our dedication not only to exceptional travel experiences but also to fostering a supportive, inspiring workplace. This distinction highlights the culture we have built—one where collaboration, respect, and growth
A new luxury retreat in Nayarit blends indigenous artistry, world-class dining, wellness, and beachfront living for unforgettable experiences.
Mexico continues to shine as one of the world’s most dynamic travel destinations. Between January and September 2025, the country experienced strong growth in international arrivals, highlighting the appeal of its diverse landscapes, cultural richness, and world-class hospitality. Looking ahead, 2026 promises to be historic, with major events such as the FIFA World Cup and FITUR expected to draw visitors from around the globe. The country’s maritime and cruise tourism also experienced a notable rebound, reflecting the popularity of Mexico’s coastal regions and islands. Ports welcomed a growing number of travelers seeking sun-soaked adventures, culinary experiences, and immersive cultural activities along the Riviera Maya, Pacific Coast, and other key destinations. Secretary of Tourism Josefina Rodríguez Zamora emphasized that tourism is more than an economic driver—it is a force for shared prosperity, fostering social development, strengthening local economies, and improving the quality of life for communities. “This year reflects the dedication of the sector to position Mexico as a global leader in tourism and culture,” she said. As the winter season begins, Mexico’s combination of warm climate, accessibility, and rich experiences is expected to continue attracting travelers from the United States, Canada, and beyond. With sustainable growth and innovative offerings, Mexico is not just welcoming visitors—it is creating experiences that resonate and inspire.
The Mexican capital continues to shine as one of the world’s most dynamic destinations for meetings and incentives.
From catamaran dining to a private beach club — luxury, flavor, and fun in perfect balance.
Recognized for its beauty, authenticity, and hospitality, Puerto Vallarta earns global acclaim in the 2025 Condé Nast Traveler Readers’ Choice Awards.
The 2026 World Cup will be more than a sporting event—it will be a showcase of Mexico’s culture, hospitality, and world-class tourism.
Cancún’s Hotel Zone takes a leap forward in comfort, safety, and sustainability with new modernized bus stops and facilities.
At the 2025 World Travel Awards in Cancún, Destination Mexico once again earned top recognition for excellence and innovation in destination management.
