LOS CABOS STRENGTHENS ITS LEADERSHIP IN GLOBAL LUXURY TOURISM
September 4, 2025
At Virtuoso Travel Week 2025 in Las Vegas, Los Cabos reaffirmed its place as a global leader in luxury travel. With the highest concentration of Virtuoso-member hotels in Latin America—15 in total—the destination highlighted its blend of exclusivity, adventure, and natural beauty to hundreds of top travel advisors and media. From exclusive cocktail events to high-level meetings with Virtuoso executives, the destination’s presence underscored both its luxury credentials and its commitment to sustainability.
The luxury segment continues to generate powerful results, with travelers in 2024 spending an average of $2,489 USD per night and 57,000 pesos per stay at member hotels. For incentive groups, this translates into a destination that delivers not only world-class accommodations but also unforgettable experiences, from private adventures on the Sea of Cortez to curated wellness and gastronomy programs.
With its elevated international profile and proven ability to inspire, now is the ideal time to plan an incentive program that takes full advantage of the destination’s luxury, nature, and exclusivity.
The opening of Amanvari marks a new chapter for Los Cabos, showcasing the growing appeal of Baja's East Cape as one of Mexico's most exclusive luxury destinations.
Hilton and Fuerte Group Hotels are introducing the Amàre brand to Mexico, bringing a new Mediterranean-inspired luxury experience to Cancún in 2026.
Kimpton El Castelar Polanco blends historic architecture with contemporary luxury, adding a distinctive new stay to one of Mexico City's most vibrant neighborhoods.
Mexico strengthens its position as one of the Americas' leading destinations for international meetings and conventions, reflecting the country's growing...
Mexico's tourism sector is having another exceptional year, with international arrivals and visitor spending continuing to climb in the first quarter of 2026.
Mexico City’s evolving luxury landscape offers fresh experiences that blend world-class design, culture, and the vibrant energy of one of the world’s most dynamic capitals.
New international air routes are making it easier than ever for travelers to reach Mexico's most popular destinations from around the world.
New luxury openings in Riviera Maya and Los Cabos reflect the growing demand for elevated travel experiences across Mexico.
A strong presence at IMEX Frankfurt highlights Los Cabos’ growing appeal as a world-class destination for meetings, incentives, and international events.
