At Virtuoso Travel Week 2025 in Las Vegas, Los Cabos reaffirmed its place as a global leader in luxury travel. With the highest concentration of Virtuoso-member hotels in Latin America—15 in total—the destination highlighted its blend of exclusivity, adventure, and natural beauty to hundreds of top travel advisors and media. From exclusive cocktail events to high-level meetings with Virtuoso executives, the destination’s presence underscored both its luxury credentials and its commitment to sustainability.

The luxury segment continues to generate powerful results, with travelers in 2024 spending an average of $2,489 USD per night and 57,000 pesos per stay at member hotels. For incentive groups, this translates into a destination that delivers not only world-class accommodations but also unforgettable experiences, from private adventures on the Sea of Cortez to curated wellness and gastronomy programs.

With its elevated international profile and proven ability to inspire, now is the ideal time to plan an incentive program that takes full advantage of the destination’s luxury, nature, and exclusivity.