LOS CABOS STRENGTHENS ITS LEADERSHIP IN GLOBAL LUXURY TOURISM
September 4, 2025
At Virtuoso Travel Week 2025 in Las Vegas, Los Cabos reaffirmed its place as a global leader in luxury travel. With the highest concentration of Virtuoso-member hotels in Latin America—15 in total—the destination highlighted its blend of exclusivity, adventure, and natural beauty to hundreds of top travel advisors and media. From exclusive cocktail events to high-level meetings with Virtuoso executives, the destination’s presence underscored both its luxury credentials and its commitment to sustainability.
The luxury segment continues to generate powerful results, with travelers in 2024 spending an average of $2,489 USD per night and 57,000 pesos per stay at member hotels. For incentive groups, this translates into a destination that delivers not only world-class accommodations but also unforgettable experiences, from private adventures on the Sea of Cortez to curated wellness and gastronomy programs.
With its elevated international profile and proven ability to inspire, now is the ideal time to plan an incentive program that takes full advantage of the destination’s luxury, nature, and exclusivity.
As Mexico looks toward 2026, new access, global attention and fresh experiences are coming together across the country.
From Riviera Maya icons to design-led city hideaways, a new wave of hotels is set to redefine travel in Mexico.
From refined Mexican cuisine to oceanfront omakase, Puerto Vallarta’s dining scene continues to raise the bar.
Mexico’s cultural tourism scene had a strong year in 2025, with growing interest in museums and archaeological sites from both domestic and international travelers. Recent figures from the National Institute of Anthropology and History (INAH) show that nearly 10 million people visited archaeological zones, while museum
Mexico’s global appeal continues to grow, positioning the country among the world’s leading tourism powerhouses.
New air routes in 2026 bring Cancún closer than ever to North America and Europe.
A protected mangrove sanctuary beats at the heart of Puerto Vallarta.
From legendary stadiums to citywide celebrations, Mexico City is ready to welcome the world.
Destination Mexico is proud to be recognized as a Great Place to Work for 2026, an honor that underscores our dedication not only to exceptional travel experiences but also to fostering a supportive, inspiring workplace. This distinction highlights the culture we have built—one where collaboration, respect, and growth
