LOS CABOS STRENGTHENS ITS LEADERSHIP IN GLOBAL LUXURY TOURISM
September 4, 2025
At Virtuoso Travel Week 2025 in Las Vegas, Los Cabos reaffirmed its place as a global leader in luxury travel. With the highest concentration of Virtuoso-member hotels in Latin America—15 in total—the destination highlighted its blend of exclusivity, adventure, and natural beauty to hundreds of top travel advisors and media. From exclusive cocktail events to high-level meetings with Virtuoso executives, the destination’s presence underscored both its luxury credentials and its commitment to sustainability.
The luxury segment continues to generate powerful results, with travelers in 2024 spending an average of $2,489 USD per night and 57,000 pesos per stay at member hotels. For incentive groups, this translates into a destination that delivers not only world-class accommodations but also unforgettable experiences, from private adventures on the Sea of Cortez to curated wellness and gastronomy programs.
With its elevated international profile and proven ability to inspire, now is the ideal time to plan an incentive program that takes full advantage of the destination’s luxury, nature, and exclusivity.
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A major new infrastructure project is making arrivals in Cancún faster, smoother, and more enjoyable than ever.
A modern stadium in the heart of Jalisco sets the stage for the World Cup, surrounded by culture, tradition, and unforgettable landscapes.
New nonstop flights from across Canada are reinforcing Los Cabos’ position as one of Mexico’s most connected and in-demand destinations.
A major airport upgrade ahead of the 2026 World Cup strengthens Cancún’s status as one of the world’s most connected travel hubs.
A flagship gathering comes back stronger than ever, spotlighting a destination in constant evolution.
A fresh collection of resorts is on the horizon in Cancún, adding new layers to an already dynamic destination.
Consistently high demand highlights the destination’s strength and year-round appeal.
A wave of refined resorts, members clubs, golf debuts and cultural hubs is redefining Los Cabos for the year ahead.
