LOS CABOS STRENGTHENS ITS LEADERSHIP IN GLOBAL LUXURY TOURISM
September 4, 2025
At Virtuoso Travel Week 2025 in Las Vegas, Los Cabos reaffirmed its place as a global leader in luxury travel. With the highest concentration of Virtuoso-member hotels in Latin America—15 in total—the destination highlighted its blend of exclusivity, adventure, and natural beauty to hundreds of top travel advisors and media. From exclusive cocktail events to high-level meetings with Virtuoso executives, the destination’s presence underscored both its luxury credentials and its commitment to sustainability.
The luxury segment continues to generate powerful results, with travelers in 2024 spending an average of $2,489 USD per night and 57,000 pesos per stay at member hotels. For incentive groups, this translates into a destination that delivers not only world-class accommodations but also unforgettable experiences, from private adventures on the Sea of Cortez to curated wellness and gastronomy programs.
With its elevated international profile and proven ability to inspire, now is the ideal time to plan an incentive program that takes full advantage of the destination’s luxury, nature, and exclusivity.
A wave of refined resorts, members clubs, golf debuts and cultural hubs is redefining Los Cabos for the year ahead.
From lively beachfront hotspots to hidden coves tucked between jungle and sea, Puerto Vallarta offers the perfect beach for every kind of traveller.
A landmark luxury resort in Valle de Guadalupe highlights the growing strength and evolution of Mexico’s tourism industry.
An 18% capacity increase and new nonstop routes signal growing demand for travel to Mexico in 2026.
As Mexico looks toward 2026, new access, global attention and fresh experiences are coming together across the country.
From Riviera Maya icons to design-led city hideaways, a new wave of hotels is set to redefine travel in Mexico.
From refined Mexican cuisine to oceanfront omakase, Puerto Vallarta’s dining scene continues to raise the bar.
Mexico’s cultural tourism scene had a strong year in 2025, with growing interest in museums and archaeological sites from both domestic and international travelers. Recent figures from the National Institute of Anthropology and History (INAH) show that nearly 10 million people visited archaeological zones, while museum
Mexico’s global appeal continues to grow, positioning the country among the world’s leading tourism powerhouses.
