MEXICO GEARS UP FOR FIFA WORLD CUP 2026: TOURISM AND PASSION ON THE GLOBAL STAGE
November 4, 2025
Football is more than a sport—it’s a universal language that unites people around the world. As the FIFA World Cup 2026 approaches, Mexico is preparing to turn this global passion into a powerful driver for tourism. With 13 matches to be played across Mexico City, Guadalajara, and Monterrey, the country expects over 5.5 million international visitors, eager to experience its culture, hospitality, and diversity.
This will be Mexico’s third time hosting the World Cup, and the first as part of a shared format with the United States and Canada. To make the most of the moment, the Ministry of Tourism has launched nationwide initiatives that highlight Mexico’s heritage—from ancient Mesoamerican ballgame demonstrations and a Pueblos Mágicos football championship to the México de Mis Sabores culinary festival, where all 32 states will showcase their regional cuisine, crafts, and culture.
Infrastructure across host cities is also being upgraded. Estadio Azteca in Mexico City, Estadio Akron in Guadalajara, and Estadio BBVA in Monterrey are undergoing renovations, while new transport links and airport improvements ensure visitors move seamlessly between matches and attractions. A new app, World Cup – Visit Mexico, will offer real-time travel, dining, and event information.
For Mexico, this global celebration is about more than football—it’s a chance to share the country’s creativity, warmth, and world-class tourism with millions of fans, turning every match into a window onto the heart of Mexico.
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Mexico continues to shine as one of the world’s most dynamic travel destinations. Between January and September 2025, the country experienced strong growth in international arrivals, highlighting the appeal of its diverse landscapes, cultural richness, and world-class hospitality. Looking ahead, 2026 promises to be historic, with major events such as the FIFA World Cup and FITUR expected to draw visitors from around the globe. The country’s maritime and cruise tourism also experienced a notable rebound, reflecting the popularity of Mexico’s coastal regions and islands. Ports welcomed a growing number of travelers seeking sun-soaked adventures, culinary experiences, and immersive cultural activities along the Riviera Maya, Pacific Coast, and other key destinations. Secretary of Tourism Josefina Rodríguez Zamora emphasized that tourism is more than an economic driver—it is a force for shared prosperity, fostering social development, strengthening local economies, and improving the quality of life for communities. “This year reflects the dedication of the sector to position Mexico as a global leader in tourism and culture,” she said. As the winter season begins, Mexico’s combination of warm climate, accessibility, and rich experiences is expected to continue attracting travelers from the United States, Canada, and beyond. With sustainable growth and innovative offerings, Mexico is not just welcoming visitors—it is creating experiences that resonate and inspire.
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