For over three decades, Puerto Vallarta and Riviera Nayarit have come together to showcase the very best of Mexico’s Pacific coast through Gala Puerto Vallarta–Riviera Nayarit, and in 2026, the event reached new heights. With more than 750 international industry professionals and over 5,000 business meetings, this year’s edition was bigger than ever before, reinforcing the region’s importance in key markets like the United States and Canada.

This strong turnout reflects the growing demand for destinations that offer more than just sun and beach. From luxury resorts and world-class gastronomy to cultural experiences and outdoor adventure, the Banderas Bay region continues to diversify its appeal. Improved infrastructure and steady growth in air connectivity at Puerto Vallarta International Airport are making the region more accessible than ever.

At the heart of it all is Banderas Bay, a natural paradise known for its biodiversity and scenic beauty. Visitors can enjoy everything from whale watching and snorkeling in places like Yelapa and the Marietas Islands, to immersive cultural experiences and unique performances such as ALMA Rhythms of the Night. The region also offers a wide range of accommodations, from boutique stays to ultra-luxury resorts like One&Only Mandarina.

Together, these elements paint a clear picture of a destination on the rise. The success of Gala Puerto Vallarta–Riviera Nayarit not only highlights the strength of this region, but also reflects the continued evolution of Mexico’s tourism sector, which is increasingly dynamic, experience-driven, and globally competitive.